A broad and diverse set of stakeholders contribute to the various phases of our open innovation process, therefore…

• We proactively recognize, evaluate and reward contributions through a structured approach;

• We design the incentive system to assist the needed coordination in open innovation – above all, knowledge sharing;

• We recognize that incentives need to vary across stakeholders and have to be adapted to the specific contexts;

• We make incentives explicit as early as possible in a project to manage expectations;

• We make sure extrinsic incentives don’t crowd out intrinsic incentives;

• We design incentives in a fair and transparent way in line with the policies of our corporate partners;

• We reward the willingness to take higher risks;

• We reward the willingness to engage with higher levels of commitment to the projects.